Pop
Conventions
- Pop songs have a repeated beat sound to it. Normally it isn't very loud and sharp but just the basis of the song.
- Pop songs are normally about Love but they can differ depending on the artist.
Target Audience
The Pop genre can be so broad that there is no specific group of people who would prefer this type of music. Although because Pop music is normally broadcasted more than any other genre, I feel that this genre has many listeners; mainly young because it is more of a modern type of music.
The Pop genre can be so broad that there is no specific group of people who would prefer this type of music. Although because Pop music is normally broadcasted more than any other genre, I feel that this genre has many listeners; mainly young because it is more of a modern type of music.
Examples of Pop Artists
Shakira
Britney Spears
Cheryl Cole
The Saturdays
Jedward
Rock
Conventions
Rock songs are heavily inspired by guitars and usually involve some sort of live-played instrument.
Rock songs often involve a repeated chorus all throughout the song with only 3 or 4 verses.
Target Audience
This genre is more deep, very loud and synical. Because of this I feel that the ultimate target audience are the steretypical goths. These are people who maybe appreciate the heavy guitar playing rather than lyrics because there are very few lyrics.
This genre is more deep, very loud and synical. Because of this I feel that the ultimate target audience are the steretypical goths. These are people who maybe appreciate the heavy guitar playing rather than lyrics because there are very few lyrics.
Examples of Rock Artists
Slipknot
Bon Jovi
Marylin Manson
Evanescence
Nickelback
Indie
Conventions
Indie songs have similar song structures of Rock songs. However, Indie songs have a cheaper and a more experimental feel because it uses less technical equipment than any other genre.
Indie songs are usually about reality and more political issues as the indie fans appreciate indie music for their lyrics rather than how catchy the song is.
Target Audience
Because Indie songs are less instrument based and more lyrical based, I think the target audience for this genre would be the type of people who look to the main meaning of the song rather than the beat of the song. It can be said that this target audience could mainly consist of young adults because as Indie music is less exposed in the media than Pop music, there may be a lot more research needed to find particular Indie bands and what's the latest news about them.
Because Indie songs are less instrument based and more lyrical based, I think the target audience for this genre would be the type of people who look to the main meaning of the song rather than the beat of the song. It can be said that this target audience could mainly consist of young adults because as Indie music is less exposed in the media than Pop music, there may be a lot more research needed to find particular Indie bands and what's the latest news about them.
Examples of Indie Artists
The Kooks
The Kaiser Chiefs
Kate Nash
Ellie Goulding
Eliza Dolittle
Rap/Hip-Hop
Conventions
Rap/Hip-Hop songs have a broad subject area as they can be about anything and everything; about love or about hate.
Rapping is more about chanting rhymed lyrics really fast rather than singing them.
Sometimes Rap/Hip-Hop involve sampling which is where Rap/Hip-Hop Artists take an old song and put their own spin to it. E.g. Kanye West - Diamonds from Sierra Leone.
Target Audience
Examples of Rap/Hip-Hop Artists
Examples of Rap/Hip-Hop Artists
Kanye West
Eminem
Jay-Z
Lil Wayne
50 Cent
Dance
Conventions
Dance Songs are normally upbeat and positive as they want to make people dance and feel happy about themselves when on a night out.
most Dance songs consist of a repetitive beat with either very few lyrics or very simple lyrics that are catchy to remember.
Target Audience
Examples of Dance Artists
Lady Gaga
Cascada
Bass Hunter
Scissor Sisters
David Guetta
Folk
Conventions
Folk songs usually have traditional instruments in them such as mandolins, violins and acoustic guitars.
Some folk songs are played as a band but usually folk songs are played by one person on their own.
Folk songs normally have a narrative within the lyrics and tell a story or a perception about a particular issue.
Target Audience
Examples of Folk Artists
Bob Dylan
R'n'B
Conventions
Target Audience
Example of R'n'B Artists
Beyonce
Neyo
Rihanna
Mary J. Blige
Usher
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